Qualities of an Expert SEO Consultant
Ryan Cameron SEO is a term used to describe a search engine optimization professional that helps a business optimize their website to rank higher than competitors on search engines. They can perform many tasks and use a variety of tools to help their clients achieve top rankings on search engines, which translates into a high volume of organic traffic and qualified leads. This type of consultant can be hired on a project or full-time basis to meet the needs of an organization.
Whether you need to hire an SEO consultant or you’re looking for an internal expert to train your team, there are a few qualities to look for to ensure you’re working with someone who has the expertise required to deliver results. Look for candidates that demonstrate an in-depth knowledge of the various elements that make up a successful SEO strategy, including on-page and off-page optimization, keyword research and optimization, and backlink strategy creation.
Expert SEO Consultant Strategies for Small Businesses
Look for a consultant who can show you how they’ve successfully implemented a variety of SEO strategies for their own clients in the past. They should be able to explain how they’ve helped their clients achieve top rankings on Google and other search engines, as well as what steps they took to ensure the success of the campaign.
A quality technical SEO expert will be able to provide you with proof that their methods are ethical and compliant with Google’s published Webmaster Best Practices. These guidelines specifically prohibit 12 common SEO tricks, such as automatically generating spammy content or adding bogus text and links to a webpage. Ask each candidate about their compliance with these guidelines.…